Wednesday Dec 13, 2017
The ‘power couple’ of Virat Kohli and Anushka Sharma is even bigger than the glitz and glamour surrounding it. According to a brand analyst, the newly-weds, dubbed ‘Virushka’, would have a net worth of INR 1,000 crore in the next two years.
“I would say, this is the biggest moment in Indian brand market. Both make a power couple with equal strength and opportunities. I can easily predict that Virushka would have a net worth of Rs 1000 crore in next two years,” Shailendra Singh, brand analyst and joint managing director of Percept Profile Ltd, told India Today TV.
“Both will create a new category altogether of stability, family, true and loyalty. Products such as house loans, cars, insurance and so on, would start coming in,” he said.
According to a Finapp report, Virat Kohli and Anushka Sharma have an estimated net worth of INR 382 crore and INR 220 crore, respectively. Kohli’s net worth includes match fees, IPL salary and income from brand endorsements. For Anushka, money pours in from movie remuneration, brand endorsements, private investments, etc.
Finapp claims that Anushka’s net worth has seen a growth of over 80 percent in last three years, and predicts that her assets are likely to grow at a rate of 30 percent and annual income by 18 percent, respectively, over the next three years.
Kohli’s net worth, meanwhile, is estimated to grow by 140 percent in the coming years and so is his income.
According to data available in public domain, Anushka charges around INR 10 crore per film and INR 4 crore per brand endorsement. She also has a personal investment of nearly INR 40 crore in real estates in Mumbai and across India. She owns at least four cars – including a BMW, Range Rover and Mercedes – worth INR 5 crore.
Kohli earns an annual income of INR 120 crore and is one of the highest-paid celebrities and athletes in the world. He owns at least six cars worth INR 9 crore including a Mercedes, Audi, BMW and Volkswagen.
“The combination is brilliant. Not only do they endorse some brands, but also endorse India as a brand,” Singh added. The couple endorses around 28 brands together, including Head and Shoulders, Manyavar, Pepsi, Celkon, Boost, Audi, Fastrack, Goinee, Wrogn and Polaroid.
In addition to all this, Kohli runs a gym chain called Chisel and also co-owns UAE Royals, a tennis team from Dubai. Anushka has her own production house, Clean Slate Films, and her own apparel label called Nush.
“The way both have managed their relationship and positioned themselves, it is like wow,” Singh concluded.
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