CASCADE TOWNSHIP, MI – They may not sell as many cars as its other brands, but Fox Motors has high hopes for its newest showrooms offering German-made Audis and Porsches.
Though Fox sold just over 200 Audis and just over 50 Porsches from the dealership last year, Division Director Jerry Moore said they plan to increase those sales from their new showrooms in coming years.
“Our plan this year is to be in the high 200’s and beyond that to grow,” said Moore during a tour of the $4 million facility on Wednesday, March 9.
Fox Motors, which sells some 43 auto brands throughout more than 25 Michigan dealerships, formally opened its 40,000-square-foot “Audi Grand Rapids” and “Porsche Grand Rapids” dealerships at 6025 28th Street SE.
Located under one roof separated by a wall, the dealership offers separate showrooms for Audi and Porsche, which are produced by separate German-based automakers.
The building is located next door to Fox Subaru, a 25,000-square-foot stand-alone Subaru dealership and 3,200 square foot detailing center that opened last year.
RELATED: Fox Subaru unveils new dealership facilities on 28th Street
Prior to last year, Fox sold Porsches, Subarus and Audis from a single dealership at the site called Delta Imports. The Delta name is no longer used as Fox complies with the automaker’s desire to have separate branding.
Dan DeVos, chairman and CEO of Fox Motors, said the showrooms were designed to meet the automaker’s specifications.
On the Audi side, the glass-lined showroom includes a sweeping curved wall that resembles a steeply banked roadway. Artwork and posters emphasize the company’s emphasis on driver-oriented performance.
The Audi Executive Service department that offers routine maintenance without an appointment and a charging station for the Audi “e-tron” hybrid.
Audi currently offers a lineup of cars ranging from the $31,000 entry-level A3 sedan to the R8, a mid-engined supercar, which lists for $163,000.
On the other side of the building, the Porsche Design Center emphasizes the detailed selection process involved in buying one of the luxury sports cars or sports utility vehicles, whose prices range from $46,475 for an entry-level Boxster to more than $200,000 for one of its all-wheel- drive sports cars.
Jim Harger covers business for MLive/Grand Rapids Press. Email him at Media or follow him on Twitter or Facebook or Google+.
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