It seems some dealerships still have a bit of a learning curve to get a grasp on what the 2017 Chevrolet Bolt EV actually is. As we know, it’s a 238-mile battery electric vehicle, which requires zero gasoline to operate. However, Ourisman Rockmont Chevrolet made a boo-boo when advertising the Bolt EV.
In a basic ad video highlighting the features of the 2017 Bolt EV, reported by Electrek, the script makes reference to needing fuel and a “precision tuned electric drive engine.” It goes on to say the Bolt EV will “wring every last mile it can out of a drop of fuel.”
Now, we realize some people refer to charging an EV as “fueling up” so to speak, but the way the script is worded has us convinced there’s a bit of confusion surrounding the Bolt EV and its propulsion method. In fact, it sounds like the script would suit the 2017 Chevrolet Volt rather than the Bolt EV.
Dealers need to be certified in order to sell the Bolt EV, which makes this a curious case. YouTube commenters also seem to be having a field day with this video, too.
Dealers also seem to be having difficulty reading the market at current for the Bolt EV, as some discount the vehicle, while others overcharge. General Motors plans to roll the Bolt EV out nationwide by September of this year, which should stabilize pricing across the country.
— Sean Szymkowski
Sean is a lead staff writer for GM Authority. The words above are fueled by passion and large amounts of caffeine. Find him on Instagram: @helloimseann
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